Better data starts with aligned incentives.
Guilded AI builds expert training data and evaluations with contributors who can return, improve, attest, and, where appropriate, share in the value they create. We believe that when the people producing data are aligned with the long-term quality of the work, the resulting data can become more reliable, more transparent, and harder to reproduce as a commodity.
Aligned incentives create the conditions for continuity, contributor skill, transparency, attestation, and accountability - conditions that are difficult for transactional data models to reproduce.
Better incentives make better data
Data work can often involve many people doing isolated tasks. Expert data needs something more durable: the collective intelligence of people working together with meaningful incentives, shared standards, and enough context to improve the work over time.
Guilded AI has the mission of creating incentives for excellent data. We match data users with the expert contributors needed to address specific needs, help experts proactively create valuable data, and partner with organizations looking to maximize the value of their data in emerging data markets. Incentives shape whether knowledge is retained, whether standards improve, and whether the people doing the work can be accountable to the quality of what they produce.
Built for recurrence and live evaluations
Important AI work keeps changing. Models drift, products change, standards mature, and new questions emerge after deployment. Guilded AI is built for recurring data production and live evaluations where expert contributors can return to the work as the system changes.
This is where continuity matters most: contributors can remember prior decisions, adapt to new edge cases, and help maintain evaluation standards over time.
Toward attestable and honest AI
The future of AI evaluation should be easier to inspect. When a model is evaluated, it should be possible to understand who evaluated it, what standard they used, and what claims the evaluation can support.
Guilded AI is building toward that future through data products that treat provenance and attestation as first-class concerns.
Work with us
We work with teams that need expert data, evaluation, or data strategy where quality depends on judgment, continuity, and trust. Tell us what you are trying to measure, improve, or build.